E ditorial makeup is about storytelling and concepts rather than everyday wearability. It is the style seen in magazine spreads and runways—often characterized by glossy skin, bleached brows, or graphic liner. This service is for clients who want to push boundaries and experiment with texture and color. We focus on "imperfect perfection" and bold statements that photograph strikingly.

We work with the photographer's mood board to execute a vision. This might involve draping blush over the temples, creating a "bitten" lip effect, or using gloss on the eyelids. The makeup is applied with the understanding of how post-production editing works, ensuring the raw file is dynamic and textured.

"Fashion is about dressing according to what’s fashionable. Style is more about being yourself."